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Consistency: Key to maintaining an effective brand

Businesses today communicate across multiple channels, media and platforms. To be effective, they have to tailor the communications to take advantage of the strengths of each medium, whether it’s broadcasting, social media or SMS text messaging. At the same time, though, it’s important to make sure that the messaging is consistent across all these. How to do it Maintaining message consistency across all your communications can be tricky, but there are some straightforward concepts that can...

Include SMS in your hot weather communications strategy

From barbecues to beaches, cottages to family car trips, summer is the season when people are outside, away from desks, work, televisions and the other traditional communications channels. So how better to communicate with people than through the devices they carry with them — their mobile phones and electronic devices? High-quality SMS messaging allows organizations to stay in touch with their markets and key audiences no matter where they are. This summer, make sure your communications...
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Segment your market to optimize messaging

Not all your customers are the same, and they don’t all share the same interests, affinities or preferences. Market segmentation is key to helping you understand what will make your message campaign successful. Txtwire’s Dashboard allows you to view and track message response trends. You can then use this to customize and deliver more effective messages to each market segment. Targeted messaging Financial advisors know that their clients’ needs and priorities change with each major life...
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Add value to apps with SMS messaging

According to a British study, mobile devices send more than 560 billion text messages every month, making SMS messaging the most effective communications channel. Software developers can add functionality and value by integrating SMS messaging into their apps and programs. Here are just a few suggestions for apps that can add value with an integrated SMS platform. Scheduling Industries from manufacturing to healthcare to security use a range of scheduling programs and apps. Adding an instant...
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Use SMS to promote your local fair

Each summer, tens of thousands of people—families, couples and individuals—attend fairs across the U.S. If your community is organizing and hosting a fair this season, it’s an ideal time to invest in an SMS system that can help you communicate with visitors and workers throughout the event. Mobile marketing is valuable for a number of reasons when it comes to fair promotion and coordination. For example: SMS keeps fair team members on the same page. Rather than relying on email to ensure...
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Why SMS marketing reports are so important

Few important decisions are based on a gut reaction. Instead, businesses and organizations rely on concrete facts, numbers and statistics that can guide their plans and future initiatives. The same can be said for the world of SMS marketing. With so many tools and data points at our fingertips, it doesn’t make sense to let that information go to waste. At Txtwire, we recognize the importance of providing you with metrics you can work with. That’s why we developed our Reports suite of tools....
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Three strategic SMS tactics for health-care providers

Medical professionals never rest for very long. There will always be patients to see, bills to manage and insurance companies to contact. What’s more, government policies on health care are constantly changing, requiring you to pay attention to ensure compliance at all levels of your company. SMS can be a powerful tool in a medical provider’s toolkit because it enables you to have direct contact with the patients you support each week. Doctors frequently don’t have hours to dedicate to...
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Sell houses faster with SMS marketing

Beautiful spring weather can bring out the best in a home that is up for sale in your neighborhood. If you are a busy real estate professional trying to get maximum exposure for the properties in your portfolio, consider the benefits of outstanding text-message marketing tools for real estate from Txtwire. We recognize the incredible value that comes to your business because of regular contact with customers. You never know when a new job, a change in the family or simply the need for a change...
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Take your customers’ pulse with our polling tools

Are you curious whether you’re providing your customers with the products and services they expect? There’s no better way to get a read on what they’re thinking than with text-polling tools from Txtwire. Here’s how it works: You come up with the questions, plug them into our SMS polling system and send them to your subscribers’ mobile phones. Participants simply need to reply with a text for your organization to quickly get a read on how they feel about a particular issue. You’ll...
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Use SMS to boost customer fitness this spring

Whether you manage a fitness center or specialize in nutritional supplements, you recognize the importance of staying healthy and exercising. Some of your customers are spending less time on the treadmill and more time hitting the pavement outdoor as they prepare for 5Ks, marathons and mountain-climbing trips. This transition presents you with a fantastic opportunity to connect with these customers on a regular basis. One of the best ways to make that connection in an unobtrusive way is through...
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