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How schools can make the grade with SMS marketing

Educators are busy year-round. But the spring season can be a particularly packed time of the year with spring athletics, graduation and preparations for summer and the school year ahead. That’s why there’s never been a better time to equip students, parents and school employees with the best information delivered through text messages. SMS marketing is an excellent fit for educators and school audiences because it places important and timely messages directly onto their smartphones and...
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How to maximize SMS marketing this spring

With the arrival of spring come new opportunities to capture the attention of your customers and clients with high-quality SMS marketing. No, we’re not encouraging you to share a play-by-play of your spring cleaning. But you can absolutely use text messages to communicate news updates, important reminders and even sales in the weeks ahead. Spring is a perfect time to gain more visibility with SMS because more of your client base is heading outdoors amid warmer weather and sunny skies. What...
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How SMS helps real-estate professionals

Real-estate professionals know better than anyone that buying a home can be complicated. The multi-step process typically begins when prospective buyers make contact to explore local homes that would be a good fit for their family. From there, real-estate professionals must identify the best homes to fit buyers’ criteria, tour those locations and draw up documents entering into negotiations with the homeowner. For all of those reasons, SMS messaging can be a critical tool that connects you as...
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5 ways to share the love with SMS this Valentine’s Day season

For many people, Valentine’s Day is about the very things that make us human. It’s a holiday that celebrates the virtues of love, the beauty of relationships, and the spirit of optimism that stems from both. So it might be hard to imagine that a cold piece of technology such as a smartphone could be capable of anything that involves feeling or emotion. But in reality, SMS marketers understand the power of these devices, which can communicate kindness, compassion, care and an array of other...
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16 businesses and organizations that can benefit from SMS marketing

As 2017 begins, everyone at Txtwire is excited about the great potential for SMS marketing to help businesses grow and network with their customers in the year ahead. We think text messages are one of the smartest ways to communicate on a regular basis. They’re well-read, easy to send and hugely popular. Our company is pleased to have a diverse client base reflecting an array of industries. Here are 16 of the businesses and organizations we serve—not to mention the many others we’ll help...
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Five questions to ask about your SMS marketing gameplan this New Year’s

For a marketer, there is never a dull moment. As consumers becoming increasingly digitally savvy, marketers must understand their movements, determine how best to reach them and position messages that catch their attention and result in a conversion. Yet few customer journeys are this straightforward. Because of that, marketers must think three steps ahead of consumers and work across platforms to ensure their messages are as effective as possible. That’s especially true of SMS marketing....
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How Txtwire helps business owners take a break during the holidays

If you own or operate a small business, you understand how difficult it can be to get away even for an hour. The notion of taking a vacation is often out of the question entirely. The dilemma of how to get away has become even more pronounced as technology ensures we are connected to our customers 24/7. When you are not standing behind the physical retail desk, you’re connecting with existing and prospective customers on Facebook, Twitter and Instagram, and via text message. How do you juggle...
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How to communicate kindness and care via SMS this holiday season

Everyone needs a little pick-me-up, and the holidays are the perfect time of year to deliver SMS messages that communicate how much your business or organization cares about its subscribers. Appreciation goes a long way, as business research reveals. CEO Eric Mosley of Globoforce, a social recognition company, has written that gratitude is critical because it boosts motivation and a sense of commitment to the organization while improving engagement, emotional wellness and more. You can apply...
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Three ways to help your SMS subscribers this Thanksgiving

­Text messages are not only fun to send, they’re also extremely practical. If you don’t believe that, think about the last time you texted your spouse to see what time you needed to be home for dinner. Or opened an SMS from the local movie store for a coupon with an expiration date 24 hours away. Timing is everything in the world of text messages. That’s why this Thanksgiving season, it’s up to you to help your subscribers navigate the holiday with ease. Here are three ways you can...
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Three important SMS lessons from your grandparents

You might not think your grandparents have a lot to teach you about SMS, but you’d be wrong. That’s because people have been communicating with one another for generations, and there’s a lot we can learn by reflecting on the proper skills and etiquette from decades past. As the holiday season approaches and you prepare to spend time with friends and loved ones—in person and virtually via text message—here are three lessons you can apply to any situation for a better, richer...
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