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Why send a text message? Define your goal

After knowing your audience, the most important part of an effective text messaging campaign is having a clear purpose, or measurable goal. Everyone loves to communicate, but to make the greatest return on your investment in communications technology, you have to have a clear, measurable purpose in mind — a strategic objective, or a goal to achieve. In fact, your text messaging strategy needs both long-term and short-term, or immediate goals. For example, your long-term goal could be greater...
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Who are you texting? The importance of knowing your audience

The most important rule in any communications is “Know your audience.” The more that you know about them, the more effective your communications can be, and that applies to text messaging campaigns as much as to a speech, a broadcast ad or a brochure. Text messages have much greater reach than any other form of mass communication today. Studies show that 98 percent of text messages get read immediately — an unmatched open rate. But to create a text message campaign that is truly...
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Tips for writing effective text messages.

In the last blog, we outlined some of the principles behind optimal text messaging, such as knowing your audience and sending messages that have a value or benefit for them. But what about the wording — the actual message itself. Here are some tips you can use to write SMS text messages that your audience will respond to. 1. Personalize SMS messaging with tools like Txtwire’s Manage allows you to send individualized messages to each person in your marketing lists. Make your messages appeal...
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How to write an effective text message

SMS text messaging offers marketers many advantages over other advertising vehicle. First, SMS messages have a 98% open rate — five times higher than for email. That means that nearly everyone who receives your text message will take a look at it. And that means they’re more likely to react to it. Marketing studies show that coupons distributed by SMS are redeemed eight times more often than those sent in emails. However, SMS messaging has its own challenges. Here are some tips to help...
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Consistency: Key to maintaining an effective brand

Businesses today communicate across multiple channels, media and platforms. To be effective, they have to tailor the communications to take advantage of the strengths of each medium, whether it’s broadcasting, social media or SMS text messaging. At the same time, though, it’s important to make sure that the messaging is consistent across all these. How to do it Maintaining message consistency across all your communications can be tricky, but there are some straightforward concepts that can...

Include SMS in your hot weather communications strategy

From barbecues to beaches, cottages to family car trips, summer is the season when people are outside, away from desks, work, televisions and the other traditional communications channels. So how better to communicate with people than through the devices they carry with them — their mobile phones and electronic devices? High-quality SMS messaging allows organizations to stay in touch with their markets and key audiences no matter where they are. This summer, make sure your communications...
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Segment your market to optimize messaging

Not all your customers are the same, and they don’t all share the same interests, affinities or preferences. Market segmentation is key to helping you understand what will make your message campaign successful. Txtwire’s Dashboard allows you to view and track message response trends. You can then use this to customize and deliver more effective messages to each market segment. Targeted messaging Financial advisors know that their clients’ needs and priorities change with each major life...
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Add value to apps with SMS messaging

According to a British study, mobile devices send more than 560 billion text messages every month, making SMS messaging the most effective communications channel. Software developers can add functionality and value by integrating SMS messaging into their apps and programs. Here are just a few suggestions for apps that can add value with an integrated SMS platform. Scheduling Industries from manufacturing to healthcare to security use a range of scheduling programs and apps. Adding an instant...
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Use SMS to promote your local fair

Each summer, tens of thousands of people—families, couples and individuals—attend fairs across the U.S. If your community is organizing and hosting a fair this season, it’s an ideal time to invest in an SMS system that can help you communicate with visitors and workers throughout the event. Mobile marketing is valuable for a number of reasons when it comes to fair promotion and coordination. For example: SMS keeps fair team members on the same page. Rather than relying on email to ensure...
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Why SMS marketing reports are so important

Few important decisions are based on a gut reaction. Instead, businesses and organizations rely on concrete facts, numbers and statistics that can guide their plans and future initiatives. The same can be said for the world of SMS marketing. With so many tools and data points at our fingertips, it doesn’t make sense to let that information go to waste. At Txtwire, we recognize the importance of providing you with metrics you can work with. That’s why we developed our Reports suite of tools....
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