Brand Loyalty Mobile Marketing

Building Brand Loyalty Through Mobile Marketing

There are a number of important things to consider when building a business. You need to create a product or service that fulfills a specific need, come up with a name that is both relevant and memorable, hire driven and experienced employees, and craft an attractive and functional website. Addressing each of these factors will help you build an amazing brand that people will support or avoid, depending on their experience. Building brand loyalty takes a lot of effort and hard work, but...
Sms And Google Analytics

5 Easy Steps to Tracking SMS Campaigns with Google Analytics

Have you ever wondered how to accurately monitor traffic generated to your website through your SMS marketing or mass messaging campaigns? This guide will help you do just that. You can now measure the effectiveness of your SMS campaigns as it relates to your online performance. All those little links you're sending in text messages can and should be tracked. It’s easy and this is one way you can do it. 1 Decide on the Landing Page Decide on the URL/landing page you plan to send via...
2015 Mobile Predictions 2

2015 Mobile Predictions, SMS in Science, and Drip Campaigns – The Friday Five

Welcome to our first 2015 installment of “the Friday Five,” a bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice. 1 R U Ok? Mobile Phones Monitor Vaccine Response Timothy Oliver Our first entry for the week is a news article from Science Network contributor Timothy Oliver. It details a very unique application for SMS: a real-time...
How Are They Using It

How Are They Using It? – Examples of Corporate Text Marketing

For many, mobile marketing has become the preferred method for advertising and customer outreach. It’s easy to see why. After all, people tend to keep their cell phone within reach at all times. But, sometimes, it can still be difficult for us to see the value in something unless we see it in action. So, how are some of the world’s largest and most recognized corporations using SMS and integrating mobile marketing campaigns with the rest of their advertising efforts? AMC...
Brand Interactions Through Sms 2

Mobile Compliance, Brand Interactions through SMS, and Messaging Strategies – The Friday Five

Welcome to “the Friday Five,” our new bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice. 1 Mobile Marketing: What the new SMS rules mean for marketers Marguerite McNeal In the wake of a revision made to the TCPA in October of 2013, New School Marketing blog writer Marguerite McNeal composed this brief but helpful guide for...
Text Message Marketing Advice 2

Text Message Marketing Advice – The Friday Five

Intro to The Friday Five: Every other Friday we plan to highlight five online articles, videos, or posts that pertain to a specific topic. The articles themselves will usually relate to the SMS industry or mobile marketing. But really, any other piece that we feel provides information that is important, relevant, and helpful is up for grabs. 1 What Everybody Ought To Know About Text Message Marketing Greg Hickman Over at Mobile Mixed, SMS guru Greg Hickman offers mobile...

Suffering From Missed Appointments? (Infographic)

Text message reminders have saved doctor offices thousands of dollars in employee costs and also revenue lost from missed appointments. Missed appointments cost the economy billions of dollars every year, and this infographic shows the importance of finding a new, more reliable form of patient...

The Power of Polling

Polling is a standard method of measuring opinions or votes. It can be used in classrooms, work meetings, political campaigns, and even contests. Polling has the power to tell you a lot of information; how well a politician is doing against an opponent, audience demographics for a speaker, and even opinions on hot topics. Many students have been in a classroom where a teacher or professor asked a polling question, and then counted hands. While this traditional method works, Txtwire offers a...

Privacy and Permissions in SMS

SMS marketing is a versatile tool for any industry, one that could start getting a bad name if businesses are ignoring the customer’s right to privacy. Businesses can also make a mistake by skipping necessary steps of getting proper permission from their subscribers. This brief post will help to explain the importance of each issue. Permission Federal law (TCPA) requires that you receive “prior express written consent” from any customer that you send a message to. You also need to...

The App Is Here

At Txtwire, we are always striving to make our  mass communication solutions understandable, accessible, and usable. We diligently work to provide a service that will help you meet the needs of your business or organization, without the headache of difficult technology. Txtwire has taken it one step further. Now, for those of you using our SMS mass communication service, there’s an app for that. Calling All Beta Testers We may be offering this service to you to help your business...
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