It’s the Most Wonderful Time for Mobile Marketing

The year is quickly coming to a close, and with the changing weather and flurry of festivities, it’s easy to get caught up in the hustle and bustle. If you’re a business owner, however, you need to be thinking about your holiday marketing campaign, and it’s too late if you start thinking about it come December. Black Friday is fast approaching (Friday, November 29), as well as Cyber Monday, and after those holidays  hit, there are just a few short weeks until Christmas. You want to make...

What is an SMS Gateway?

An SMS Gateway is a telecommunication network facility for sending and receiving short message service (SMS) transmissions. Most people think that SMS messages must be on a mobile phone, but these short message service transmissions can be sent to and from mobile devices, email, and other formats. The most important thing to know about an SMS Gateway is that they are used to send and receive SMS messages without the use of a mobile phone. Txtwire is an SMS Gateway Using Txtwire as your...

Timing Your SMS Marketing

Using all of the mobile marketing strategies in the world wouldn’t be effective unless you have a properly timed SMS blast. Implementing your mobile marketing campaign using the right tools, with the right timing, is much easier than you think. Why does timing matter? It is extremely important to pay attention to the timing of your SMS marketing campaign. Sending a lunch special, for example, after the lunch rush, won’t be of any use to you or your customers. You want your message...

TCPA Compliance Changes

The changes to TCPA compliance rules take effect October 16, 2013. This post will help you understand the changes, and what they mean for your mobile marketing campaign. What is the TCPA? The TCPA (Telephone Consumer Protection Act) was enacted to protect consumers from receiving unwanted marketing calls, voice messages, text messages, and other types of commercial telephone communication. The law has been in place since 1991, but two major changes were passed in 2012, and goes into...

SMS Mobile Marketing Makes “Cents”

SMS marketing is about more than just building your business; it’s about building a brand and a following. Mobile marketing is a versatile tool that can be used in any industry. Plus, making a mobile marketing campaign that works with you, as well as for you, is not as difficult or as expensive as you might think. What is SMS Marketing? SMS mobile marketing utilizes the text message. You, the owner, sends a message to customers who have subscribed to receive your messages. These...

Beginner’s Guide to Mobile Marketing

Why are companies like Instagram being sold for 1 BILLION dollars?  It's because mobile marketing gets results.  At the Mobile World Congress, held in Barcelona in February 2010, the CEO of Google, Eric Schmidt, announced that Google will consider “mobile first” in all future endeavors. Mobile and You By now you have probably heard about this whole mobile thing. Maybe you are in love with apps, thinking of starting a text list, or maybe you just like the convenience of sending...
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