It’s the Most Wonderful Time for Mobile Marketing

The year is quickly coming to a close, and with the changing weather and flurry of festivities, it’s easy to get caught up in the hustle and bustle. If you’re a business owner, however, you need to be thinking about your holiday marketing campaign, and it’s too late if you start thinking about it come December. Black Friday is fast approaching (Friday, November 29), as well as Cyber Monday, and after those holidays  hit, there are just a few short weeks until Christmas. You want to make...

Timing Your SMS Marketing

Using all of the mobile marketing strategies in the world wouldn’t be effective unless you have a properly timed SMS blast. Implementing your mobile marketing campaign using the right tools, with the right timing, is much easier than you think. Why does timing matter? It is extremely important to pay attention to the timing of your SMS marketing campaign. Sending a lunch special, for example, after the lunch rush, won’t be of any use to you or your customers. You want your message...

Mobile Advertising in the Nonprofit World

Many nonprofits are utilizing social media sites like Facebook and Twitter, print materials, and websites for all of their marketing needs. While all of these tools are great, organizations that are only using those tools are missing the key to success: mobile marketing. While this post is mainly directed at nonprofits, there are many points that would be helpful for any type of business to incorporate into their marketing campaign. How Can Mobile Marketing Help Nonprofits and...

Are You Targeting Your Mobile Audience?

According to investment management company Morgan Stanley, there will be more people using internet on mobile devices in five years, than those using desktop internet. Another recent study also discovered that Americans spent an average 2.7 hours per day socializing on their phones; that’s more time than we spend eating. Mobile marketing is only going to continue growing, and right now is the time to get involved. Mobile marketing is effective, efficient, and far less expensive than any other...

Mobile Marketing Tips

As an industry leader in SMS and text message services, Txtwire is confident in the effectiveness of mobile marketing. The possibilities are endless when a mobile marketing campaign is optimized. That’s why we want to share with you some of Txtwire’s mobile marketing tips so you can get the most out of your mobile campaign. Offer Incentives: Give potential clients an incentive for opting into your text message campaign. Offer a giveaway or discount upon opting in. Be Clear...

What You Should Know About 4 Main Marketing Channels

It seems like everyday there is the option of choosing to advertise through a different medium.  Print, E-mail, Mobile, Social Media.  And while no individual channel is sufficient,  there are definite pros and cons associated with each.  Some of these more recent channels have been greatly impacted by the internet and mobile devices.  Here are some of the main ones with their associated Pros and Cons: Print Cost per 1000: $170 to $200,000 for a magazine or newspaper ad, depending...

Beginner’s Guide to Mobile Marketing

Why are companies like Instagram being sold for 1 BILLION dollars?  It's because mobile marketing gets results.  At the Mobile World Congress, held in Barcelona in February 2010, the CEO of Google, Eric Schmidt, announced that Google will consider “mobile first” in all future endeavors. Mobile and You By now you have probably heard about this whole mobile thing. Maybe you are in love with apps, thinking of starting a text list, or maybe you just like the convenience of sending...
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