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Grow your SMS list with these marketing tips

In a perfect world, SMS marketing lists would grow by themselves. Close to two-thirds of Americans have smartphones, according to the Pew Research Center, so it’s natural to assume they instantly connect via text message to the people, business and organizations in their communities.

Yet like a flower left to grow without water or sunlight, SMS marketing lists left unattended are likely to weaken. You can’t just expect your audience to find you; you must go and seek them out. Here are a few simple ways to do that.

Use social media. Traditional platforms such as Facebook, Twitter and YouTube all can be used to spread the word about your SMS service. Create memes that include a call to action to sign up for your text messages. Create a video campaign in which each clip posted online ends with a callout to subscribe to your SMS service for more information. Keep the message short, sweet and polite.

Put paper to work. There are plenty of great ways to responsibly use paper products to promote your SMS list. For example, a school might print a few posters with sign-up details to learn about the latest activity calendar and important holidays.

Contact our team. At Txtwire, we’ll help you find outstanding solutions to strengthen your SMS service and build a following. Reach out today and we’ll get started!

Creating a larger list takes time and effort, but with the right initiative,  your audience—whether customers, parents or professionals—will grow and be appreciative of your efforts.