It’s the Most Wonderful Time for Mobile Marketing
The year is quickly coming to a close, and with the changing weather and flurry of festivities, it’s easy to get caught up in the hustle and bustle. If you’re a business owner, however, you need to be thinking about your holiday marketing campaign, and it’s too late if you start thinking about it come December. Black Friday is fast approaching (Friday, November 29), as well as Cyber Monday, and after those holidays hit, there are just a few short weeks until Christmas. You want to make the most of your holiday campaign, and Txtwire is here to help.
Outline How You Can Use The Holidays To Promote Sales
The first step to creating a successful holiday campaign is deciding why your product is useful to your customers for the holidays. If you own a bakery, you can promote your holiday goodies, and give discounts for gift baskets or gift cards. Write down the best way to sell your product or service, and start wording your mobile messages to promote that use.
Make The Most Of Shopping Holidays
There are several shopping holidays, including Black Friday and Cyber Monday, and you want to make sure to have contact with your customers before, and more importantly, on, those days. There are a lot of business vying for sales on these shopping holidays, and it’s important not to be swept away by the competition.
Send Special, Limited-time Only Deals
There is no limit to the amount of crazy that occurs on Black Friday. With all of the deals, stores schedules, and all the commotion, you want to make sure you remain fresh in your customer’s minds. You can do this simply by maintaining contact through SMS mobile marketing. Here are four helpful tips:
- Send a teaser promotional message a few days before Black Friday (or any sale day)
- Send a limited-time only message on Black Friday:
- Use your holiday sales to gather subscribers:
- Do special sale campaigns:
This gets your customers attention, and keeps it. You’ve told them that you have something special to offer, but you haven’t told them what it is. This will get them excited, and keep them thinking about you.
You’ve offered a limited-time only deal, so your customer knows they need to get to you quickly! This will encourage them to stop by your store and make a purchase.
Bonus: Setting your hours for 11 AM to 1 PM will likely be beneficial to you. It’s nearly impossible to compete with 4 am door-busters from large chain stores, but local business can do very well by offering special deals a little bit later in the day. But don’t do it too late! Your customers have been shopping all morning!
Offer some sort of incentive for subscribing to your mobile marketing campaign. This is a great time of year to build a large database of followers, and you can use the names to help you increase sales throughout the rest of your year.
Bonus: Use tasteful window clings and signs by the cash register, as well as trained staffers who promote your texting service. For example, “You can save $5.00 if you text “MERRY” to 11122”. Offer some kind of incentive to employees, perhaps a special bonus or prize to the employee with the most signups!
Offer special sales to go along with the holidays that are important to your customers. You can do a 12 Days of Christmas sale, and offer discounts on a different item each day. Simply send the name of the item and the discount to subscribers each morning, and watch your sales soar!
Make Sure To Focus On Every Holiday, Not Just Christmas
It may be easy to focus your sales and marketing around Christmas only, but don’t forget that there are other important holidays in December as well. You should think about implementing a separate campaign for Thanksgiving, Christmas, Hanukkah, and New Years, and they can each be successful.
Don’t think that because you have a different campaign for 4 holidays it means you will have to spend all of your time on your marketing strategy. Find simple, effective wording that works for your messages, and just change out words. Instead of saying, “Come by the store for the 12 days of Christmas sale”, you can say, “Come by the store for the 8 days of Hanukkah sale”. Make sure to use the holidays that are pertinent to your customers. If you live in an area that doesn’t have a large Jewish population, don’t focus on Hanukkah. If you’re in an area that is more diverse, perhaps use the words, “Holiday sale” to appeal to a larger audience.
Txtwire also makes it easy to implement multiple marketing strategies by timing your messages. You can sit down and write out all of your messages and schedule messages for each campaign, for different days and times, all at once. You’ve got enough to worry about around the holidays, mobile marketing doesn’t have to be on the list.
The holidays are a wonderful time of year. They can also be a great time of year for revenue increases for your business. Instead of relying on increased spending during the holiday season to boost your sales, implement a well-planned, targeted mobile marketing campaign to drive sales, interest, and loyalty.
Also make sure to use this time of year to build your subscriber list, so that next holiday season, as well as other times throughout the year, you can boost sales and build stronger customer relationships.