While it’s no surprise that 95% of teenagers and youth use text messaging daily, did you know that 90% of U.S. adults own a smartphone and use text messaging daily, too? Incorporate texting into your communications strategy.

98% of text messages are opened, compared to 20% of emails. And most of them are seen within seconds of being received.

Ethical and smart marketing professionals never sell their SMS text messaging contacts to third parties.

To help grow your contact list for SMS text messaging campaigns, offer your audience something they will value: coupons, discounts, special, exclusive offers or free samples, for example.

Does this mean that all of our New Year’s Resolutions can be reset? We’ll take it! We’re also taking a quick detour from our daily hard work to share this bit of trivia with you. Hope you enjoy it!

“Do something today that your future self will thank you for.” – Unknown

The WordPress marketing blog recently reported that 92 percent of Millennial consumers are more likely to buy products from “ethical companies.“ What exactly is an ethical company? An ethical company is one that makes decisions based on business principles, or whether it will result in a profit, as well as moral principles — whether it’s the right thing to do. For some companies, this can mean buying inputs that are produced in a sustainable way, or giving a percentage of their revenues...