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Adults text, too

While it’s no surprise that 95% of teenagers and youth use text messaging daily, did you know that 90% of U.S. adults own a smartphone and use text messaging daily, too? Incorporate texting into your communications strategy.

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SMS text messaging beats email in effectiveness:

98% of text messages are opened, compared to 20% of emails. And most of them are seen within seconds of being received.

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Ethical text messaging is smart messaging

Ethical and smart marketing professionals never sell their SMS text messaging contacts to third parties.

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Offer something valuable for mobile number

To help grow your contact list for SMS text messaging campaigns, offer your audience something they will value: coupons, discounts, special, exclusive offers or free samples, for example.

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April: The original second month

Does this mean that all of our New Year’s Resolutions can be reset? We’ll take it! We’re also taking a quick detour from our daily hard work to share this bit of trivia with you. Hope you enjoy it!

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Inspiration for today

“Do something today that your future self will thank you for.” – Unknown

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Why people might hesitate to share their mobile number

The WordPress marketing blog recently reported that 92 percent of Millennial consumers are more likely to buy products from “ethical companies.“ What exactly is an ethical company? An ethical company is one that makes decisions based on business principles, or whether it will result in a profit, as well as moral principles — whether it’s the right thing to do. For some companies, this can mean buying inputs that are produced in a sustainable way, or giving a percentage of their revenues...
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