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How public transit uses text messages to keep customers informed

Suppose you’re running late for dinner. What do you do? Text the person with whom you’ll be eating and give them a heads up that you will be late. Or imagine your child is out past curfew. What’s the fastest way to check in with Mom and Dad? A text, of course, even though the “You’re grounded!” speech is likely to follow. In the same way, public transit agencies are rapidly adopting text message-based services that help passengers better understand transportation schedules, wait...
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Grow your SMS list with these marketing tips

In a perfect world, SMS marketing lists would grow by themselves. Close to two-thirds of Americans have smartphones, according to the Pew Research Center, so it’s natural to assume they instantly connect via text message to the people, business and organizations in their communities. Yet like a flower left to grow without water or sunlight, SMS marketing lists left unattended are likely to weaken. You can’t just expect your audience to find you; you must go and seek them out. Here are a few...
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At what age should my child be allowed to text?

As the school year begins and children increasingly are exposed to messaging technology, the question parents must answer is: At what age should I allow them to begin text-messaging? There’s little doubt many of their friends already send messages to one another via SMS, not to mention on social media platforms and apps. If your kids haven’t already started asking you for direction, they’re likely to start soon. The fact is there’s no consensus on the right age for text-messaging....
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Why you should use SMS marketing: Three key statistics

Drive down many highways in the U.S. and you’ll see the ubiquitous billboard—a large rectangle that proclaims messages from retailers, nonprofits and educational institutions to anyone with eyesight better than a mole’s. They’re big, loud and impossible to miss. Billboards are all about marketing with heft and a really big footprint. Now consider SMS marketing. Not only do text messages add a degree of connectivity that other forms of communication do not—after all, you’re...
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How to use social media to promote your SMS service

As an organization that values SMS, you understand the importance of building a base of subscribers, connecting regularly with fans and checking in periodically via cellphone. All of those steps are required to nurture existing customers. Yet when it comes to growing your fan base, it’s important to think outside the box by moving beyond people you already know. How are you reaching new people with your SMS services? One answer might be social media. For little to no cost, you can promote...
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Back-to-school texting tips for parents and children

As children prepare to head back to school, parents can take advantage of the opportunity by brushing up on cellphone etiquette and best practices for the year ahead. Parents should read the manuals published by the schools their children will attend. You probably didn’t have an expansive cellphone policy growing up, but times have changed. Today, schools are very clear about their cellphone expectations in an effort to promote learning and limit distraction. Know where cellphones should be...
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Three podcasts text-message marketers should follow

With so many podcasts available for download, how do you know which are relevant to your profession as a text-message marketer? Chances are good you don’t do texting full-time, of course—it’s probably a percentage of your job, which involves communicating with the public or a targeted audience like parents, shoppers or business professionals. That’s why your time is so valuable. You can’t spend all day thinking about best practices in the world of text-messaging, but you can take 2...
Costco Sms Mobile Marketing

Costco Keeping Customers Connected On The Go With SMS

Have you ever made a trip to Costco and realized you left your coupons at home? Or maybe you want to snag some more of those amazing scallops you purchased at the warehouse retailer's Seafood Road Show. Costco is making shopping easier for customers in both of those circumstances — and many others shoppers may find themselves in — with its text marketing program. The big-box retailer's members can keep track of new locations opening in their area, holiday hours, and much more by opting...
Bed Bath Beyond Text Messaging

Retailer Goes Above And “Beyond” With Mobile Marketing

Coupons are an effective way of attracting customers to a retail operation. There is no such thing as making it too easy for the public to access and redeem these offers. That’s why Bed Bath & Beyond made the move, in limited markets, to send popular coupons to customers’ mobile devices. Ease of adaptability and use The first rule in deploying a new technology is to make it easily adaptable. Customers can easily sign up with the Bed Bath & Beyond program by texting a...
Ihop Innovative Sms Marketing Strategy

IHOP Franchisee Leaps Ahead With Innovative SMS Marketing Strategy

In today’s competitive climate, restaurants need every advantage they can get to gain market-share. That’s what drove one IHOP franchise to take action by combining traditional media with mobile marketing. A Targeted Approach The store identified a problem that was remedied through a targeted marketing strategy. They wanted to build brand loyalty and drive traffic into local stores. The solution: Executing an integrated media campaign involving SMS marketing, direct mail and...
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