Growing Demand For SMS: Findings From LoudHouse & SAP – Infographic

Some mistakenly believe that text messaging is an outdated form of communication. A recent study conducted by SAP and Loudhouse, that included 2,700 adults across 12 countries, suggests the exact opposite.
Sms Marketing Charities Reduced Elephant Deaths 2

SMS Marketing: Death by Elephants and Money for Charities – The Friday Five

Welcome to “the Friday Five,” our bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice. 1 SMS alerts cut deaths caused by elephants in rural India Business Insider The first entry for the week is a Business Insider post from Paris-based international news organization Agence France-Presse. In what is somewhat of a departure from the...
Southwest Airlines Mobile Marketing

Mobile marketing takes Southwest Airlines to new heights

One selling point of SMS is its adaptability and versatility across industries. One example of a successful SMS campaign implementation and execution is Southwest Airlines. Improving Customer Service In May 2010, the carrier launched a campaign in hopes of cutting airport wait time and inbound passenger calls. The airline uses SMS to alert passengers of flight delays, cancellations and gate changes. The Old Way Wasn’t Working But why SMS? The simple answer is the old way...
Text Messaging Or App Notifications 4

When Push Comes to Shove: App Notifications or Text Messaging? – The Friday Five

It’s that time again! Welcome to another installment of “the Friday Five,” a bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice. This week we’re focusing on calls-to-action, beacons, and...chocolate? Yes, you read that right. Check it all out after the jump! 1 6 Benefits of SMS Marketing Becky Hesilridge The first entry on our...
Millennials Texting Messaging

Millennials and Texting, Messaging Campaigns, and Mobile Hospitality – The Friday Five

Here we go again! Welcome to another installment of “the Friday Five,” a bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice. This week’s offerings give you a little bit of everything: a campaign guide, an infographic, some use cases, and an update on mobile trends. So, what are you waiting for? Check it out! 1 6 Steps to Create a...
Integrate Sms Marketing Into Digital Strategy

Why you should integrate SMS marketing into your digital strategy

Bec Bridges Marketing Director at Ampervize Bec Bridges is the marketing director for Ampervize, a marketing advice tool that provides recommendations on digital marketing strategies and services. Bec likes to stay up to speed with emerging marketing trends, and loves finding new and rewarding ways to communicate with people through digital channels. Why does digital marketing matter? Each year people consume less traditional media and spend more time on digital devices, leading to...
Text Messaging And Mobile Apps Tiff 4

Text Messaging and Mobile Apps Have Their Tiff – The Friday Five

Welcome to another installment of “the Friday Five,” a bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice. This week we’re featuring articles that cover everything from customer support to SMS superiority over mobile apps. And here. we. go! 1 Why SMS Is the New Channel for Customer Support Mathilde Colin The first entry for this...
Brand Loyalty Mobile Marketing

Building Brand Loyalty Through Mobile Marketing

There are a number of important things to consider when building a business. You need to create a product or service that fulfills a specific need, come up with a name that is both relevant and memorable, hire driven and experienced employees, and craft an attractive and functional website. Addressing each of these factors will help you build an amazing brand that people will support or avoid, depending on their experience. Building brand loyalty takes a lot of effort and hard work, but...
Sms And Google Analytics

5 Easy Steps to Tracking SMS Campaigns with Google Analytics

Have you ever wondered how to accurately monitor traffic generated to your website through your SMS marketing or mass messaging campaigns? This guide will help you do just that. You can now measure the effectiveness of your SMS campaigns as it relates to your online performance. All those little links you're sending in text messages can and should be tracked. It’s easy and this is one way you can do it. 1 Decide on the Landing Page Decide on the URL/landing page you plan to send via...
Sms Medical Screenings Mobile Apps

Medical Screenings, Mobile Apps, and More Predictions – The Friday Five

What do annual marketing predictions, medical uses for SMS, and the uphill battle for mobile apps have in common? Well, for one, they’re all a part of this week’s installment of “the Friday Five,” a bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice! So, let’s get to it: 1 Here's What 8 Digital Execs Predict for Mobile in...
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