Api Integrations Are Necessary

Are You Missing the API Trend?

Although most people would never know it, life in the modern world would be virtually impossible without API integrations. Part of this might have to do with the fact that most people don’t actually know what an API is to begin with. As we’ve described it on our site, an Application Programming Interface allows for the creation of virtual partnerships between software applications in order to help improve performance and streamline various application processes. What Is an...
2015 Mobile Predictions 2

2015 Mobile Predictions, SMS in Science, and Drip Campaigns – The Friday Five

Welcome to our first 2015 installment of “the Friday Five,” a bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice. 1 R U Ok? Mobile Phones Monitor Vaccine Response Timothy Oliver Our first entry for the week is a news article from Science Network contributor Timothy Oliver. It details a very unique application for SMS: a real-time...

IAFE Trade Show in Las Vegas

The Txtwire team attended the 2014 International Association of Fairs & Exhibitions (IAFE) Trade Show in Las Vegas, Nevada. Held from December 8th through the 10th, the 4th annual IAFE show is the largest gathering of fair officials, buyers, performers, marketeers, representatives and event planners in the industry. If it involves fairs, the IAFE has got you covered. The previous year’s show featured 391 booths and over 4,000 attendees! The theme of this year’s show was...

Be Connected Conference in Dallas

As members of the Direct Selling Association (DSA), Txtwire participated in the organization’s annual GameChanger Be Connected Conference in Dallas, Texas. Held at the Plano Hilton Garden Inn from December 3rd to December 5th, the conference featured keynotes, panels, and presentations headlined by an impressive array of noteworthy speakers. This year, the Conference Master of Ceremonies was Sheryl Adkins-Green, Chief Marketing Officer of venerated cosmetics company Mary Kay...
How Are They Using It

How Are They Using It? – Examples of Corporate Text Marketing

For many, mobile marketing has become the preferred method for advertising and customer outreach. It’s easy to see why. After all, people tend to keep their cell phone within reach at all times. But, sometimes, it can still be difficult for us to see the value in something unless we see it in action. So, how are some of the world’s largest and most recognized corporations using SMS and integrating mobile marketing campaigns with the rest of their advertising efforts? AMC...
Brand Interactions Through Sms 2

Mobile Compliance, Brand Interactions through SMS, and Messaging Strategies – The Friday Five

Welcome to “the Friday Five,” our new bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice. 1 Mobile Marketing: What the new SMS rules mean for marketers Marguerite McNeal In the wake of a revision made to the TCPA in October of 2013, New School Marketing blog writer Marguerite McNeal composed this brief but helpful guide for...
Text Message Marketing Advice 2

Text Message Marketing Advice – The Friday Five

Intro to The Friday Five: Every other Friday we plan to highlight five online articles, videos, or posts that pertain to a specific topic. The articles themselves will usually relate to the SMS industry or mobile marketing. But really, any other piece that we feel provides information that is important, relevant, and helpful is up for grabs. 1 What Everybody Ought To Know About Text Message Marketing Greg Hickman Over at Mobile Mixed, SMS guru Greg Hickman offers mobile...

Incorporating a Polling Strategy Via SMS

It’s time to cast your vote, because paper ballots have become a thing of the past! One of the most refreshing and innovative new services to emerge from the world of SMS marketing is polling. It’s often been said that SMS polling is incredibly versatile and can be used in virtually any industry. But how are completely different industries applying this exciting and progressive new feature? Below are a few in-depth examples of groups that have incorporated a polling strategy into their...

Why Medical Offices Should Use SMS

Medical offices around the world know how important it is to make scheduling appointments a priority. Even more so, they know how frustrating it is to experience missed, or no-show, appointments. When utilizing SMS messaging, it’s easy to decrease the occurrence of missed appointments and to schedule more appointments. Avoid Missed Appointments Missed appointments cost the medical field billions of dollars every year, and studies suggest that most practices see anywhere from 21-32%...

Suffering From Missed Appointments? (Infographic)

Text message reminders have saved doctor offices thousands of dollars in employee costs and also revenue lost from missed appointments. Missed appointments cost the economy billions of dollars every year, and this infographic shows the importance of finding a new, more reliable form of patient...
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