The Power of Polling

Polling is a standard method of measuring opinions or votes. It can be used in classrooms, work meetings, political campaigns, and even contests. Polling has the power to tell you a lot of information; how well a politician is doing against an opponent, audience demographics for a speaker, and even opinions on hot topics. Many students have been in a classroom where a teacher or professor asked a polling question, and then counted hands. While this traditional method works, Txtwire offers a...

Privacy and Permissions in SMS

SMS marketing is a versatile tool for any industry, one that could start getting a bad name if businesses are ignoring the customer’s right to privacy. Businesses can also make a mistake by skipping necessary steps of getting proper permission from their subscribers. This brief post will help to explain the importance of each issue. Permission Federal law (TCPA) requires that you receive “prior express written consent” from any customer that you send a message to. You also need to...

A Message From Our CEO

Here at Txtwire we believe that communication can be simplified, not just for individuals, but for companies as well. We’ve been working hard since 2006 to provide businesses and organizations with a simple solution for all of their communication needs. From SMS to email, social media to voice broadcasting, Txtwire provides intuitive tools for countless industries to communicate with customers and employees, and market their business to potential clients. Txtwire has a standard of...

The App Is Here

At Txtwire, we are always striving to make our  mass communication solutions understandable, accessible, and usable. We diligently work to provide a service that will help you meet the needs of your business or organization, without the headache of difficult technology. Txtwire has taken it one step further. Now, for those of you using our SMS mass communication service, there’s an app for that. Calling All Beta Testers We may be offering this service to you to help your business...

It’s the Most Wonderful Time for Mobile Marketing

The year is quickly coming to a close, and with the changing weather and flurry of festivities, it’s easy to get caught up in the hustle and bustle. If you’re a business owner, however, you need to be thinking about your holiday marketing campaign, and it’s too late if you start thinking about it come December. Black Friday is fast approaching (Friday, November 29), as well as Cyber Monday, and after those holidays  hit, there are just a few short weeks until Christmas. You want to make...

What is an SMS Gateway?

An SMS Gateway is a telecommunication network facility for sending and receiving short message service (SMS) transmissions. Most people think that SMS messages must be on a mobile phone, but these short message service transmissions can be sent to and from mobile devices, email, and other formats. The most important thing to know about an SMS Gateway is that they are used to send and receive SMS messages without the use of a mobile phone. Txtwire is an SMS Gateway Using Txtwire as your...

Timing Your SMS Marketing

Using all of the mobile marketing strategies in the world wouldn’t be effective unless you have a properly timed SMS blast. Implementing your mobile marketing campaign using the right tools, with the right timing, is much easier than you think. Why does timing matter? It is extremely important to pay attention to the timing of your SMS marketing campaign. Sending a lunch special, for example, after the lunch rush, won’t be of any use to you or your customers. You want your message...

TCPA Compliance Changes

The changes to TCPA compliance rules take effect October 16, 2013. This post will help you understand the changes, and what they mean for your mobile marketing campaign. What is the TCPA? The TCPA (Telephone Consumer Protection Act) was enacted to protect consumers from receiving unwanted marketing calls, voice messages, text messages, and other types of commercial telephone communication. The law has been in place since 1991, but two major changes were passed in 2012, and goes into...

Building Relationships, Business, & Revenue

Challenge The franchise owner of Orange Leaf, a frozen yogurt store, wanted a simple way to improve her business with customer surveys and keep an eye on the store when she was away. She decided to implement the tools that we offer her here at Txtwire, and saw some amazing results. Solution Orange Leaf decided to test out mobile marketing using Txtwire’s free trial. After one month, Orange Leaf gained 356 subscribers to their marketing campaign, and 236 survey responses to...

SMS Mobile Marketing Makes “Cents”

SMS marketing is about more than just building your business; it’s about building a brand and a following. Mobile marketing is a versatile tool that can be used in any industry. Plus, making a mobile marketing campaign that works with you, as well as for you, is not as difficult or as expensive as you might think. What is SMS Marketing? SMS mobile marketing utilizes the text message. You, the owner, sends a message to customers who have subscribed to receive your messages. These...
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