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Trivia Time: March

Need a break today? Can you find the answer to this month’s trivia question hidden in the image?

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“It does not matter how slowly you go, so long as you do not stop.” — Confucius

“It does not matter how slowly you go, so long as you do not stop.” — Confucius

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SMS remains a rich opportunity for marketers

While text messages have the highest open rate of any communications medium, at 97 to 98 percent, relatively few mobile marketers are taking advantage of this medium, according to reports. This means adopting SMS text messaging can make a huge difference in your marketing campaign’s...
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Text messaging in the workplace

More people are using text messaging in the workplace to save time and stay on top of critical developments in today’s fast-paced business world. Send meeting reminders, mobile business cards and updates quickly and efficiently using text messaging management tools.


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Four tips on how to use SMS text messaging to drive sales

Text messaging is the most used feature of any mobile phone. This makes it a powerful marketing communications medium.


Sales funnels and text message marketing

Have you heard of the “marketing funnel”? It’s a powerful new concept in developing a marketing strategy that you can use to increase sales to your target market. The marketing funnel concept represents the journey a potential customer takes in making the decision to purchase a product or service. For example, 1,000 people may visit your company’s website. A fraction of them will click on a link to find out more. A fraction of that group will then evaluate the product, and a smaller...
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Indian regulator recommends allowing mobile communications for air passengers

The Telecom Regulatory Authority of India has recommended allowing telephone and Internet services for airline passengers...
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