Mobile Advertising in the Nonprofit World

Many nonprofits are utilizing social media sites like Facebook and Twitter, print materials, and websites for all of their marketing needs. While all of these tools are great, organizations that are only using those tools are missing the key to success: mobile marketing. While this post is mainly directed at nonprofits, there are many points that would be helpful for any type of business to incorporate into their marketing campaign. How Can Mobile Marketing Help Nonprofits and...

Are You Targeting Your Mobile Audience?

According to investment management company Morgan Stanley, there will be more people using internet on mobile devices in five years, than those using desktop internet. Another recent study also discovered that Americans spent an average 2.7 hours per day socializing on their phones; that’s more time than we spend eating. Mobile marketing is only going to continue growing, and right now is the time to get involved. Mobile marketing is effective, efficient, and far less expensive than any other...

Mobile Marketing Tips

As an industry leader in SMS and text message services, Txtwire is confident in the effectiveness of mobile marketing. The possibilities are endless when a mobile marketing campaign is optimized. That’s why we want to share with you some of Txtwire’s mobile marketing tips so you can get the most out of your mobile campaign. Offer Incentives: Give potential clients an incentive for opting into your text message campaign. Offer a giveaway or discount upon opting in. Be Clear...

What You Should Know About 4 Main Marketing Channels

It seems like everyday there is the option of choosing to advertise through a different medium.  Print, E-mail, Mobile, Social Media.  And while no individual channel is sufficient,  there are definite pros and cons associated with each.  Some of these more recent channels have been greatly impacted by the internet and mobile devices.  Here are some of the main ones with their associated Pros and Cons: Print Cost per 1000: $170 to $200,000 for a magazine or newspaper ad, depending...

Long Codes vs. Short Codes

In the world of mobile marketing there are two types of numbers: short codes and long codes.  A short code is that 5 or 6 digit code that businesses use, together with keywords, for optin campaigns.  Typically you see these on promotional items that say something along the lines of, “text the word JOIN to 91011 for your chance to win.”  Long codes, on the other hand, are the 10 digit numbers you and I have for our personal use such as 208.227.7705.  Both long codes and short codes can...

SMS Provides Solutions for School District

“We deal with people’s most precious possession--their children. And if something happens, we have to be able to tell them what we’re doing with their children.” - Guy Bliesner, Safety & Security Coordinator Challenge Rocky Mountain Middle School serves 11,000 seventh and eighth graders in Idaho Falls, ID. The school needed a timely and accurate mass communication method in case of emergencies. It also needed to be flexible enough to send simple short messages about...

The Easy-to-Understand Guide To SMS Aggregators, Carriers, and Providers

With 2 million blog posts written everyday, the internet is flooded with information about how mobile companies work and operate. If you’re anything like me, all that technical jargon is really confusing and it can sometimes feel like you might as well try to be reading a Russian copy of War and Peace. Don’t worry. We've taken all that information and put it in terms that normal people use, so you can understand exactly what we do here at Txtwire. The industry has four main players...

Beginner’s Guide to Mobile Marketing

Why are companies like Instagram being sold for 1 BILLION dollars?  It's because mobile marketing gets results.  At the Mobile World Congress, held in Barcelona in February 2010, the CEO of Google, Eric Schmidt, announced that Google will consider “mobile first” in all future endeavors. Mobile and You By now you have probably heard about this whole mobile thing. Maybe you are in love with apps, thinking of starting a text list, or maybe you just like the convenience of sending...
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