Lightning round: SMS lets you get messages to consumers in 10 seconds or fewer.

Most mobile carriers report they can deliver a text message in 10 seconds or fewer. It’s one of many reasons you should use SMS to connect with your audience.

As mobile advertising revenue worldwide hits $12.44 billion, SMS remains an integral part of campaigns.

As mobile advertising revenue worldwide hits $12.44 billion, SMS remains an integral part of campaigns. That’s because text messages are popular—and frequently opened.

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With Txtwire, you can send your text messages to customers anywhere in the world.

With Txtwire, you can send your text messages to customers anywhere in the world. Here’s how we can help you reach out and connect with them.

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Three podcasts text-message marketers should follow

With so many podcasts available for download, how do you know which are relevant to your profession as a text-message marketer? Chances are good you don’t do texting full-time, of course—it’s probably a percentage of your job, which involves communicating with the public or a targeted audience like parents, shoppers or business professionals. That’s why your time is so valuable. You can’t spend all day thinking about best practices in the world of text-messaging, but you can take 2...
Costco Sms Mobile Marketing

Costco Keeping Customers Connected On The Go With SMS

Have you ever made a trip to Costco and realized you left your coupons at home? Or maybe you want to snag some more of those amazing scallops you purchased at the warehouse retailer's Seafood Road Show. Costco is making shopping easier for customers in both of those circumstances — and many others shoppers may find themselves in — with its text marketing program. The big-box retailer's members can keep track of new locations opening in their area, holiday hours, and much more by opting...
Bed Bath Beyond Text Messaging

Retailer Goes Above And “Beyond” With Mobile Marketing

Coupons are an effective way of attracting customers to a retail operation. There is no such thing as making it too easy for the public to access and redeem these offers. That’s why Bed Bath & Beyond made the move, in limited markets, to send popular coupons to customers’ mobile devices. Ease of adaptability and use The first rule in deploying a new technology is to make it easily adaptable. Customers can easily sign up with the Bed Bath & Beyond program by texting a...
Ihop Innovative Sms Marketing Strategy

IHOP Franchisee Leaps Ahead With Innovative SMS Marketing Strategy

In today’s competitive climate, restaurants need every advantage they can get to gain market-share. That’s what drove one IHOP franchise to take action by combining traditional media with mobile marketing. A Targeted Approach The store identified a problem that was remedied through a targeted marketing strategy. They wanted to build brand loyalty and drive traffic into local stores. The solution: Executing an integrated media campaign involving SMS marketing, direct mail and...

Growing Demand For SMS: Findings From LoudHouse & SAP – Infographic

Some mistakenly believe that text messaging is an outdated form of communication. A recent study conducted by SAP and Loudhouse, that included 2,700 adults across 12 countries, suggests the exact opposite.
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