Costco Keeping Customers Connected On The Go With SMS
Have you ever made a trip to Costco and realized you left your coupons at home? Or maybe you want to snag some more of those amazing scallops you purchased at the warehouse retailer's Seafood Road Show.
Costco is making shopping easier for customers in both of those circumstances — and many others shoppers may find themselves in — with its text marketing program. The big-box retailer's members can keep track of new locations opening in their area, holiday hours, and much more by opting...
Retailer Goes Above And “Beyond” With Mobile Marketing
Coupons are an effective way of attracting customers to a retail operation. There is no such thing as making it too easy for the public to access and redeem these offers. That’s why Bed Bath & Beyond made the move, in limited markets, to send popular coupons to customers’ mobile devices.
Ease of adaptability and use
The first rule in deploying a new technology is to make it easily adaptable. Customers can easily sign up with the Bed Bath & Beyond program by texting a...
IHOP Franchisee Leaps Ahead With Innovative SMS Marketing Strategy
In today’s competitive climate, restaurants need every advantage they can get to gain market-share. That’s what drove one IHOP franchise to take action by combining traditional media with mobile marketing.
A Targeted Approach
The store identified a problem that was remedied through a targeted marketing strategy. They wanted to build brand loyalty and drive traffic into local stores. The solution: Executing an integrated media campaign involving SMS marketing, direct mail and...
Mobile marketing takes Southwest Airlines to new heights
One selling point of SMS is its adaptability and versatility across industries. One example of a successful SMS campaign implementation and execution is Southwest Airlines.
Improving Customer Service
In May 2010, the carrier launched a campaign in hopes of cutting airport wait time and inbound passenger calls. The airline uses SMS to alert passengers of flight delays, cancellations and gate changes.
The Old Way Wasn’t Working
But why SMS? The simple answer is the old way...
How Are They Using It? – Examples of Corporate Text Marketing
For many, mobile marketing has become the preferred method for advertising and customer outreach. It’s easy to see why. After all, people tend to keep their cell phone within reach at all times. But, sometimes, it can still be difficult for us to see the value in something unless we see it in action. So, how are some of the world’s largest and most recognized corporations using SMS and integrating mobile marketing campaigns with the rest of their advertising efforts?
AMC...
Incorporating a Polling Strategy Via SMS
It’s time to cast your vote, because paper ballots have become a thing of the past! One of the most refreshing and innovative new services to emerge from the world of SMS marketing is polling. It’s often been said that SMS polling is incredibly versatile and can be used in virtually any industry. But how are completely different industries applying this exciting and progressive new feature? Below are a few in-depth examples of groups that have incorporated a polling strategy into their...
It’s the Most Wonderful Time for Mobile Marketing
The year is quickly coming to a close, and with the changing weather and flurry of festivities, it’s easy to get caught up in the hustle and bustle. If you’re a business owner, however, you need to be thinking about your holiday marketing campaign, and it’s too late if you start thinking about it come December. Black Friday is fast approaching (Friday, November 29), as well as Cyber Monday, and after those holidays hit, there are just a few short weeks until Christmas. You want to make...
Building Relationships, Business, & Revenue
Challenge
The franchise owner of Orange Leaf, a frozen yogurt store, wanted a simple way to improve her business with customer surveys and keep an eye on the store when she was away. She decided to implement the tools that we offer her here at Txtwire, and saw some amazing results.
Solution
Orange Leaf decided to test out mobile marketing using Txtwire’s free trial. After one month, Orange Leaf gained 356 subscribers to their marketing campaign, and 236 survey responses to...
Mobile Advertising in the Nonprofit World
Many nonprofits are utilizing social media sites like Facebook and Twitter, print materials, and websites for all of their marketing needs. While all of these tools are great, organizations that are only using those tools are missing the key to success: mobile marketing.
While this post is mainly directed at nonprofits, there are many points that would be helpful for any type of business to incorporate into their marketing campaign.
How Can Mobile Marketing Help Nonprofits and...
Long Codes vs. Short Codes
In the world of mobile marketing there are two types of numbers: short codes and long codes. A short code is that 5 or 6 digit code that businesses use, together with keywords, for optin campaigns. Typically you see these on promotional items that say something along the lines of, “text the word JOIN to 91011 for your chance to win.” Long codes, on the other hand, are the 10 digit numbers you and I have for our personal use such as 208.227.7705. Both long codes and short codes can...