Are You Missing the API Trend?
Although most people would never know it, life in the modern world would be virtually impossible without API integrations. Part of this might have to do with the fact that most people don’t actually know what an API is to begin with. As we’ve described it on our site, an Application Programming Interface allows for the creation of virtual partnerships between software applications in order to help improve performance and streamline various application processes.
What Is an...
Text Message Marketing Advice – The Friday Five
Intro to The Friday Five:
Every other Friday we plan to highlight five online articles, videos, or posts that pertain to a specific topic. The articles themselves will usually relate to the SMS industry or mobile marketing. But really, any other piece that we feel provides information that is important, relevant, and helpful is up for grabs.
1
What Everybody Ought To Know About Text Message Marketing
Greg Hickman
Over at Mobile Mixed, SMS guru Greg Hickman offers mobile...
Incorporating a Polling Strategy Via SMS
It’s time to cast your vote, because paper ballots have become a thing of the past! One of the most refreshing and innovative new services to emerge from the world of SMS marketing is polling. It’s often been said that SMS polling is incredibly versatile and can be used in virtually any industry. But how are completely different industries applying this exciting and progressive new feature? Below are a few in-depth examples of groups that have incorporated a polling strategy into their...
Why Medical Offices Should Use SMS
Medical offices around the world know how important it is to make scheduling appointments a priority. Even more so, they know how frustrating it is to experience missed, or no-show, appointments. When utilizing SMS messaging, it’s easy to decrease the occurrence of missed appointments and to schedule more appointments.
Avoid Missed Appointments
Missed appointments cost the medical field billions of dollars every year, and studies suggest that most practices see anywhere from 21-32%...