While text messages have the highest open rate of any communications medium, at 97 to 98 percent, relatively few mobile marketers are taking advantage of this medium, according to reports. This means adopting SMS text messaging can make a huge difference in your marketing campaign’s success.

https://www.huffingtonpost.com/entry/consumers-love-text-yet-marketers-are-slow-to-adopt_us_5a5d12f7e4b0a233482e0de9