Marketing experts agree that organizations are better off growing their subscriber or contact lists “organically,” by asking each person for their number or address. Buying lists may give you a lot of false names, or lead to you being seen as a spammer.

SMS text messaging is more effective at reaching an audience than email. Studies show that 98 percent of text messages are opened, and most of them within seconds of being received.

“Our greatest glory is not in never falling, but in rising every time we fall.” – Confucius

RCS, or Rich Communications Services, is beginning to catch on around the world. OpenMarket research reports that “nearly 80% of consumers find RCS appealing.” It’s a trend that marketers need to keep an eye on.

More than 40 companies are now supporting Rich Communications Services, or RCS, a text messaging protocol that allows authentication, authorization, registration and routing, among other features.

 

How well do you know your birthstones? April babies have a shiny one to claim! Find the trivia question answer hidden in the image. Happy birthday, April babies! We hope you have a wonderful year ahead.

Social media platforms are under scrutiny and receiving more criticism for allowing users’ data to be mined and used for purposes they didn’t agree to. Marketers need to look at their practices to make sure that they’re not crossing the same ethical lines. Ask for phone numbers or addresses Ask your audience’s permission to send them text messages. Just because you have contacts’ cell phone numbers, doesn’t mean you should automatically add them to your text messaging lists. Get...