SMS Mobile Marketing Makes “Cents”
SMS marketing is about more than just building your business; it’s about building a brand and a following. Mobile marketing is a versatile tool that can be used in any industry. Plus, making a mobile marketing campaign that works with you, as well as for you, is not as difficult or as expensive as you might think.
What is SMS Marketing?
SMS mobile marketing utilizes the text message. You, the owner, sends a message to customers who have subscribed to receive your messages. These messages can contain a coupon code, an announcement, an important date, or anything else your subscribers may be interested in.
[Tweet “Your business will use SMS marketing to build loyal customers, maintain a personal relationship, and increase revenue and foot traffic. It’s that simple.”]Also, your customers opt-in to your service, meaning you won’t drive them away by sending unwanted information. They choose to get your text messages, which means they like what you have to say and offer, and are more likely to patronize your business.
Why is SMS Marketing Important?
Your SMS marketing strategy could be the difference between you getting business, and your competition getting business. Your customers are mobile. They use their phones for most everything, and 91% of them have their phone within reach 24/7.
Here are four statistics to quantify the importance of mobile marketing:
- Mobile coupons get 10 times the redemption rate as regular coupons.
- 61% of people have a better opinion of brands when they offer a good mobile experience.
- 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.
- Text messaging offers a 98% opened and read rate. (Pew Research)
How Much Does SMS Marketing Cost?
Mobile marketing is the least expensive type of marketing by far, costing between $0.01 and $0.03 per text message. (Read this post detailing the prices of other marketing avenues.)
Bonus: SMS marketing won’t require you to add a new person to your team. The tools that Txtwire offers are easy to use, and come with free training and video tutorials. You don’t have to write out a message for each subscriber; you can write one message and send it to thousands of people easily.
What Kind of Return on Investment Does SMS Marketing Offer?
The short answer to this question is: a big return. The return on investment (ROI) in SMS mobile marketing is higher than any other marketing channel. And since it costs so little to get started, and to maintain, there is really no reason why you shouldn’t be implementing an SMS marketing campaign.
Jay, a local small restaurant owner spent $150 to launch a mobile marketing campaign, and saw $525 increase in revenue from that single text. That’s a return on investment of 350 percent.
Conclusion
The bottom line is this; mobile marketing makes “cents”. It is easy to implement, less expensive than other marketing avenues, as well as more effective. There’s no reason to ignore SMS marketing, and every reason to implement it.
[Tweet “Mobile marketing makes “cents”. #MobileMarketing #SMSMarketing #TextMessageMarketing #TextMarketing”]Sources:
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