Costco Keeping Customers Connected On The Go With SMS
Have you ever made a trip to Costco and realized you left your coupons at home? Or maybe you want to snag some more of those amazing scallops you purchased at the warehouse retailer's Seafood Road Show.
Costco is making shopping easier for customers in both of those circumstances — and many others shoppers may find themselves in — with its text marketing program. The big-box retailer's members can keep track of new locations opening in their area, holiday hours, and much more by opting...
Retailer Goes Above And “Beyond” With Mobile Marketing
Coupons are an effective way of attracting customers to a retail operation. There is no such thing as making it too easy for the public to access and redeem these offers. That’s why Bed Bath & Beyond made the move, in limited markets, to send popular coupons to customers’ mobile devices.
Ease of adaptability and use
The first rule in deploying a new technology is to make it easily adaptable. Customers can easily sign up with the Bed Bath & Beyond program by texting a...
IHOP Franchisee Leaps Ahead With Innovative SMS Marketing Strategy
In today’s competitive climate, restaurants need every advantage they can get to gain market-share. That’s what drove one IHOP franchise to take action by combining traditional media with mobile marketing.
A Targeted Approach
The store identified a problem that was remedied through a targeted marketing strategy. They wanted to build brand loyalty and drive traffic into local stores. The solution: Executing an integrated media campaign involving SMS marketing, direct mail and...
Growing Demand For SMS: Findings From LoudHouse & SAP – Infographic
Some mistakenly believe that text messaging is an outdated form of communication. A recent study conducted by SAP and Loudhouse, that included 2,700 adults across 12 countries, suggests the exact opposite.
SMS Marketing: Death by Elephants and Money for Charities – The Friday Five
Welcome to “the Friday Five,” our bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice.
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SMS alerts cut deaths caused by elephants in rural India
Business Insider
The first entry for the week is a Business Insider post from Paris-based international news organization Agence France-Presse. In what is somewhat of a departure from the...
Mobile marketing takes Southwest Airlines to new heights
One selling point of SMS is its adaptability and versatility across industries. One example of a successful SMS campaign implementation and execution is Southwest Airlines.
Improving Customer Service
In May 2010, the carrier launched a campaign in hopes of cutting airport wait time and inbound passenger calls. The airline uses SMS to alert passengers of flight delays, cancellations and gate changes.
The Old Way Wasn’t Working
But why SMS? The simple answer is the old way...
When Push Comes to Shove: App Notifications or Text Messaging? – The Friday Five
It’s that time again! Welcome to another installment of “the Friday Five,” a bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice. This week we’re focusing on calls-to-action, beacons, and...chocolate? Yes, you read that right. Check it all out after the jump!
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6 Benefits of SMS Marketing
Becky Hesilridge
The first entry on our...
Millennials and Texting, Messaging Campaigns, and Mobile Hospitality – The Friday Five
Here we go again! Welcome to another installment of “the Friday Five,” a bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice. This week’s offerings give you a little bit of everything: a campaign guide, an infographic, some use cases, and an update on mobile trends. So, what are you waiting for? Check it out!
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6 Steps to Create a...
Why you should integrate SMS marketing into your digital strategy
Bec Bridges
Marketing Director at Ampervize
Bec Bridges is the marketing director for Ampervize, a marketing advice tool that provides recommendations on digital marketing strategies and services. Bec likes to stay up to speed with emerging marketing trends, and loves finding new and rewarding ways to communicate with people through digital channels.
Why does digital marketing matter?
Each year people consume less traditional media and spend more time on digital devices, leading to...
Text Messaging and Mobile Apps Have Their Tiff – The Friday Five
Welcome to another installment of “the Friday Five,” a bi-monthly feature that highlights articles from around the web to give readers insight into the inner workings of the SMS industry and offer mobile marketers valuable information and helpful advice. This week we’re featuring articles that cover everything from customer support to SMS superiority over mobile apps. And here. we. go!
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Why SMS Is the New Channel for Customer Support
Mathilde Colin
The first entry for this...