Forrester Data predicts that mobile device usage around the world will nearly double by 2022, to over 5.5 billion in the next five years.

It’s time to take a break with this fun fact about the sport that practically defines the fall season. Wonder what types of tailgate snacks they had in 1869? Let us know which college football team you root for, too!

Thank you to all veterans for your faithful service!

After knowing your audience, the most important part of an effective text messaging campaign is having a clear purpose, or measurable goal. Everyone loves to communicate, but to make the greatest return on your investment in communications technology, you have to have a clear, measurable purpose in mind — a strategic objective, or a goal to achieve. In fact, your text messaging strategy needs both long-term and short-term, or immediate goals. For example, your long-term goal could be greater...

Plan your SMS text messaging campaigns around your audience, and how you can benefit them.

Soon, thieves won’t bother stealing your car — they’ll just steal the data it contains as the data is worth three times the value of the car, including where it goes, which can be used to drive personalized advertising.

 

When developing a text messaging campaign, give the audience something special — not just what they can find on your website in your store. Send them a text message that makes them feel special, set apart from other customers.