You know the importance of the call to action in text messages. When text messaging, you need to spur recipients to action. And since you only have 160 characters, every word has to count. What words should you use? Let’s explore the words that are more likely to make your audience want to respond. Keywords are words that your audience is interested in, and search for on Google and other search engines. But in text messaging, they have an additional meaning: they’re associated with...

Offer easy, short answer choices in text messages—allow your audience to respond with a single word for better response rates.

Just some of the most effective #keywords to spur response to your text messaging campaigns. https://www.copyblogger.com/persuasive-copywriting-words/

“Everything has beauty, but not everyone can see.” — Confucius

Science fiction becomes fact with the new Swift Medical app that allows emergency room professionals to measure the depth of a wound by waving a smartphone over it.

Instead of a single message that blankets a whole group, text messages are more effective when they’re customized to each receiver’s interests and concerns.

We all think about resolutions in January as we strive to be an even better version of ourselves in the new year. We’re breaking away from business today to think about those resolutions. Share the positive word you’re hoping to emulate this year with us in the comments!