Delta Airlines began offering free mobile messaging for passengers while in flight. Currently, it supports three messaging apps: iMessage (Apple), Facebook Messenger and WhatsApp.

 

Which month is it? The 10th, right? Not according to the Roman calendar. We thought we’d take a break from day-to-day business to share a fun fact about October. Believe it or not, it was originally the eighth month. From all of us, have a WONDERFUL month!

In the last blog, we outlined some of the principles behind optimal text messaging, such as knowing your audience and sending messages that have a value or benefit for them. But what about the wording — the actual message itself. Here are some tips you can use to write SMS text messages that your audience will respond to. 1. Personalize SMS messaging with tools like Txtwire’s Manage allows you to send individualized messages to each person in your marketing lists. Make your messages appeal...

For maximum punch in your SMS text message campaigns, use action words and phrases like “Sign up here” or “Redeem your coupon now.”

Short forms, acronyms and abbreviations can be tempting when you’re trying to fit a message into 160 characters, but not everyone will understand them. Jargon and texting slang (like “b4″ for “before” or “HRU” for “how are you”) can be misunderstood, and make your message look less professional.

Text message recipients appreciate a clear way to answer, such as a Reply button or a Contact link. Best practices also show you should offer a way to opt out of receiving future texts.