Use keywords to connect with your audience

A powerful tool for building up the relationship between an organization and its audience is the combination of keywords and shortcodes in text messages. You can use keywords and associated shortcodes to make it easier for key market segments to communicate with you and respond to marketing campaigns. What are keywords and shortcodes? A keyword is a unique word or phrase that your market can use to interact with you through a shortcode. For example, a coffee shop could prompt potential...
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Track your text messaging campaigns

When planning your next text messaging campaign, look at what worked and what didn’t in the past. Track and analyze text message performance to ensure you’re giving your markets the information and incentives they’ll respond to. https://www.txtwire.com/product/sms-analytics/

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Cheer on Christmas

Merry Christmas!

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Trivia Time: December

Know someone who was born in December? The name of their birthstone is hidden in the image below. Need a break today? Spend a minute looking for the answer!

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How businesses can make mobile work for them

Businesses that sell to consumers often struggle with getting the benefits of mobile tech, even though 70% of digital media time is on a mobile device. Consider mobile as a marketing tool on the same level as your customer service strategy and traditional marketing. https://marketingland.com/organizing-win-mobile-225444

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Hungry diners eat where they know.

Brand awareness is critical to success in the competitive restaurant industry. Use SMS text messaging to build brand awareness and drive foot traffic to your dining establishment.

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Make communications work on mobile

More people access websites through mobile devices like smartphones and tablets than with desktop computers. Make sure that your promotion campaigns have visual punch on the smaller screens, as well.

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