Happy Halloween from Txtwire!

Have a clear idea of who will open your text messages before you start writing them.

The most important rule in any communications is “Know your audience.” The more that you know about them, the more effective your communications can be, and that applies to text messaging campaigns as much as to a speech, a broadcast ad or a brochure. Text messages have much greater reach than any other form of mass communication today. Studies show that 98 percent of text messages get read immediately — an unmatched open rate. But to create a text message campaign that is truly...

To make SMS text messages more powerful, urge recipients to act immediately. Set time limits, like “Sale ends Friday,” or limit quantities of items at a sale price to prompt potential customer to act without delay.

Your SMS message has to be less than 160 characters. Make every word count. Use buttons like “Sign up,” “RSVP” or “Get your coupon.” Use a URL shortening program to reduce the number of characters you need.

“Success is walking from failure to failure with no loss of enthusiasm.” — Winston Churchill

Tech-savvy audiences today are wary of anything that could look like spam or malware. To avoid this perception, identify your organization clearly. A link to a Contact page or phone number also helps stress that you’re legit.