Fuzzy wuzzy bears prompt school to alert parents via SMS and take safety precautions.

Sightings of a fuzzy wuzzy bear and its cub recently prompted this Florida school to alert parents via SMS and take safety precautions. That’s a perfect text-message opportunity we hadn’t considered!

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When SMS campaigns are this easy, they practically manage themselves.

The Message Scheduler from Txtwire enables you to manage campaigns in just a few clicks. Simply decide when you’d like subscribers to receive a message, then schedule it to remain in contact with the customers you care about.

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Study: Text alerts boost online polling participation from mobile devices.

Researchers have a ways to go when it comes to unlocking best practices of SMS to alert subscribers about online polls. But a new study from Pew Research Center finds text messages finding inroads in the form of increased mobile-device participation and faster response rates. Check it out!

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How public transit uses text messages to keep customers informed

Suppose you’re running late for dinner. What do you do? Text the person with whom you’ll be eating and give them a heads up that you will be late. Or imagine your child is out past curfew. What’s the fastest way to check in with Mom and Dad? A text, of course, even though the “You’re grounded!” speech is likely to follow. In the same way, public transit agencies are rapidly adopting text message-based services that help passengers better understand transportation schedules, wait...

Text messages spur diabetes patients to exercise more, eat better.

A new study published in August finds text messages can spur diabetes patients to exercise more and eat better. The research happened in India over a two-week period in cooperation with Emory and Northwestern universities.

Attention, new business owners: SMS marketing is a smart and affordable way to grow.

SMS marketing is a no-brainer for new business owners eager to get the word out about their products or services. Subscribers will get your messages right away—and they’ll read them, too.

SMS could help court officials ensure people appear at hearings.

A unique approach to SMS could have powerful results in one Wisconsin county, where court officials are using text messages to remind people to appear for court hearings.

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