The General Data Protection Regulation of the European Union will affect U.S. companies if they have any communications with citizens of the EU, whether by email or text message. Learn the rules here.

Give your audience valuable information in your SMS text messaging campaigns, and give them the opportunity to opt out or unsubscribe. It’s all part of ethical messaging.

A study by Simon Fraser University found that people don’t use abbreviations in text messages as much as commonly thought. “See you” was used four times more often than “CU.”

It’s not just millennials who are reading and sending text messages on their smart phones. Research shows adults ages 25 to 34 years old send more than 75 texts every day.

We totally agree! Happy Mother’s Day!

We’re flipping through our calendars right now in awe! What a fun fact for a bright, spring month. We hope you enjoyed taking a timeout today to share in this interesting trivia. Now, pass it on!

You’ve probably seen or heard the statistics many times by now: texting is the No. 1 use of smart phones, and millions of texts get sent every minute all around the world. But you may be surprised by who’s sending and receiving these messages, and why. Back in 2015, 85 percent of teens in the U.S. had a smart phone, and Pew Research noted that it was their top choice as a way to get in touch with friends. Today, it’s more than teens and millennials who are using smart phones and texting...