Not all your customers are the same, and they don’t all share the same interests, affinities or preferences. Market segmentation is key to helping you understand what will make your message campaign successful. Txtwire’s Dashboard allows you to view and track message response trends. You can then use this to customize and deliver more effective messages to each market segment. Targeted messaging Financial advisors know that their clients’ needs and priorities change with each major life...

According to a British study, mobile devices send more than 560 billion text messages every month, making SMS messaging the most effective communications channel. Software developers can add functionality and value by integrating SMS messaging into their apps and programs. Here are just a few suggestions for apps that can add value with an integrated SMS platform. Scheduling Industries from manufacturing to healthcare to security use a range of scheduling programs and apps. Adding an instant...

Each summer, tens of thousands of people—families, couples and individuals—attend fairs across the U.S. If your community is organizing and hosting a fair this season, it’s an ideal time to invest in an SMS system that can help you communicate with visitors and workers throughout the event. Mobile marketing is valuable for a number of reasons when it comes to fair promotion and coordination. For example: SMS keeps fair team members on the same page. Rather than relying on email to ensure...

Few important decisions are based on a gut reaction. Instead, businesses and organizations rely on concrete facts, numbers and statistics that can guide their plans and future initiatives. The same can be said for the world of SMS marketing. With so many tools and data points at our fingertips, it doesn’t make sense to let that information go to waste. At Txtwire, we recognize the importance of providing you with metrics you can work with. That’s why we developed our Reports suite of tools....

Medical professionals never rest for very long. There will always be patients to see, bills to manage and insurance companies to contact. What’s more, government policies on health care are constantly changing, requiring you to pay attention to ensure compliance at all levels of your company. SMS can be a powerful tool in a medical provider’s toolkit because it enables you to have direct contact with the patients you support each week. Doctors frequently don’t have hours to dedicate to...

Beautiful spring weather can bring out the best in a home that is up for sale in your neighborhood. If you are a busy real estate professional trying to get maximum exposure for the properties in your portfolio, consider the benefits of outstanding text-message marketing tools for real estate from Txtwire. We recognize the incredible value that comes to your business because of regular contact with customers. You never know when a new job, a change in the family or simply the need for a change...

Are you curious whether you’re providing your customers with the products and services they expect? There’s no better way to get a read on what they’re thinking than with text-polling tools from Txtwire. Here’s how it works: You come up with the questions, plug them into our SMS polling system and send them to your subscribers’ mobile phones. Participants simply need to reply with a text for your organization to quickly get a read on how they feel about a particular issue. You’ll...

Whether you manage a fitness center or specialize in nutritional supplements, you recognize the importance of staying healthy and exercising. Some of your customers are spending less time on the treadmill and more time hitting the pavement outdoor as they prepare for 5Ks, marathons and mountain-climbing trips. This transition presents you with a fantastic opportunity to connect with these customers on a regular basis. One of the best ways to make that connection in an unobtrusive way is through...

As sad as it might be to acknowledge it, business cards have outlived their usefulness. Think about it: If you’ve ever traveled for business, you probably brought business cards along for the ride. But when you went to look for them ahead of an important meeting, they probably spilled all over the place inside your laptop case or ate up space in your wallet or purse. Then there’s the issue of the hard-earned money you shell out to purchase new cards on a regular basis. That’s the old way....

Educators are busy year-round. But the spring season can be a particularly packed time of the year with spring athletics, graduation and preparations for summer and the school year ahead. That’s why there’s never been a better time to equip students, parents and school employees with the best information delivered through text messages. SMS marketing is an excellent fit for educators and school audiences because it places important and timely messages directly onto their smartphones and...