Bec Bridges Marketing Director at Ampervize Bec Bridges is the marketing director for Ampervize, a marketing advice tool that provides recommendations on digital marketing strategies and services. Bec likes to stay up to speed with emerging marketing trends, and loves finding new and rewarding ways to communicate with people through digital channels. Why does digital marketing matter? Each year people consume less traditional media and spend more time on digital devices, leading to...

There are a number of important things to consider when building a business. You need to create a product or service that fulfills a specific need, come up with a name that is both relevant and memorable, hire driven and experienced employees, and craft an attractive and functional website. Addressing each of these factors will help you build an amazing brand that people will support or avoid, depending on their experience. Building brand loyalty takes a lot of effort and hard work, but...

Have you ever wondered how to accurately monitor traffic generated to your website through your SMS marketing or mass messaging campaigns? This guide will help you do just that. You can now measure the effectiveness of your SMS campaigns as it relates to your online performance. All those little links you're sending in text messages can and should be tracked. It’s easy and this is one way you can do it. 1 Decide on the Landing Page Decide on the URL/landing page you plan to send via...